Latest Blogs

A client sent me a screenshot last month. One of their long-time customers had written in about a

Gorgias Customer Support AI vs Custom AI is not a tool comparison. It is an operating decision. Gorgias

The best company for ecommerce AI customer care depends on how your support operation works. Shopify brands usually

Here is how to match AI voice your brand voice in customer support: give the AI the same

Gorgias vs Tidio vs Manychat vs Chatfuel for ecommerce comes down to the job. Gorgias fits support ops.

These ai in dtc statistics show where AI is changing ecommerce in 2026: adoption is high, discovery is

If you are asking how to eliminate Shopify inventory Excel chaos, the fix is one loop: export Shopify

A founder sends a Slack message at 7:14 p.m. “Can AI handle our wholesale reorders?” Simple question. Messy

Most Shopify AI advice starts in the wrong place. “Use AI for product descriptions.” “Use AI for chat.”

Written by: Vaibhav Sharan Updated: 05/23/26 Tuesday morning. Green tea. Inbox open. One customer wants a refund. One